“My blog is a collection of answers people don’t want to hear to questions they didn’t ask.”
― Sebastyne Young
Disclaimer: This post has not one thing to do with blogs for marketing, sales, self-aggrandizement, having a pity-party or even using a blog for therapeutic expression. So turn back now if this is what you are looking for.
I just wandered through Google pages looking at what has been written on the Power of Blogging. You see, I think blogs can be powerful. But, most are not. The only useful tip I found was one that had to do with statistics proving that more people trust a blog post and its writer than mainstream journalists. I find that very interesting and totally in keeping with why I think blogging is power and a great avenue for creativity and expression.
So, you can find a score of articles on positioning yourself, gaining marketing email lists, branding and sales but what I want to talk about is the almighty sword of the written word. The world of blogging is usually focused on a goal, driven by getting viewers to sell a product, idea, book, work of some sort. But on the other end of the spectrum are vanity blogs, blogs that just throw open the windows to someone’s life who is a stranger and can range from journal entries to rants.
“It made me sad when I caught myself pretending that everybody out there in cyberspace cared about what I thought, when really nobody gives a shit. And when I multiplied that sad feeling by all the millions of people in their lonely little rooms, furiously writing and posting to their lonely little pages that nobody has time to read because they’re all so busy writing and posting, it kind of broke my heart.” Ruth Ozeki, A Tale for the Time Being
After wading through blogs that are like reading your daughter’s diary and then wanting to put it back in the nightstand drawer wishing you didn’t know that her heart is broken, what she thinks about my cooking, her rant on rules and being totally misunderstood, I feel like a bit of voyeur into people lives I don’t even know. So I don’t move in either of those directions when reading or writing a blog.
With our freedom of speech indeed becoming less free Blogs that are well written and have clear, good words to convey are a gift to many. Bloggers have a chance to wield words that can change thinking, change hearts and minds and anchor important truths that never see the light of day in mainstream media. Having a voice and making it heard is what blogging can be all about. And with every clear voice that wants to add awareness or good to our world, there is a ready-made audience of people waiting to hear you.
This kind of blogging as a change agent is not about followers or revenue even though after reading, Julie and Julia and seeing how one blog driven by one woman’s passion created an entire new life for Julie, you can see the possibilities. Julie did not have the mindset that she in fact was going to change the world of cooking, meet Meryl Streep, write a book, be cast in her own movie and become a writer, she simply told the truth. Then truth-telling took on a life of it’s own.
Blogging can simply be something that inspires you, allows you to write without restraint, expands your creative repertoire and only needs one very essential ingredient: Honesty, down to the bone.
I think that blogging is about transparency, showing up fully and saying it all with the deepest awareness that there is at least one human being out there that will be affected by what you write. Knowing this keeps you writing with integrity. When you write this way, those without a firm grasp on their own voices find you, are inspired as well and if you have a subject matter that is timely, your blog is energy being cast out into a hopeless world.
I have stumbled “accidentally” on voices of people who are blogging where just one sentence changed me, opened some part of me and moved me. If you think that you have nothing to say, think again. All you have is something to say, all you have are your feelings, your ideas, your intentions and your own unique way of saying whatever moves you. Someone is simply waiting for you to say it. That’s power.
“Every time you post something online, you have a choice. You can either make it something that adds to the happiness levels in the world—or you can make it something that takes away.” Zoe Sugg