Do You Have a Writer’s Heart?

heartbrken writers

“A writer’s heart, a poet’s heart, an artist’s heart, a musician’s heart is always breaking. It is through that broken window that we see the world…”― Alice Walker

Author, Alice Walker changed the way I see my animals in life, especially my cats in her groundbreaking book, The Temple of My Familiar. That was back in 1989 when we were all enamored with polyester and pleather and she was weaving magic with words and pulling us into subjects that would change how we see the world. The Temple of My Familiar was an ambitious and multi-narrative novel containing the over-leaved stories of Arveyda, a musician in search of his past; Carlotta, his Latin American wife who lived in exile from hers; Suwelo, a black professor of American History who realizes that his generation of men had failed women; Fanny, his ex-wife about to meet her father for the first time; and Lissie, a vibrant creature with a thousand pasts. And, her quote lingers with me still.

norman rush

Mark Nepo, author of The Exquisite Risk writes about the same thing. About how the heart is the most critical part of writing. “Very quickly, when the heart is broken open, we are exhausted of our differences. We don’t try so hard to keep up needless boundaries and are forced to realize we are all the same, and this allows us to touch and be touched more directly. Things we thought that mattered don’t. I know once my heart is opened, I can find the courage to lean into the place where I am broken, to lean into that opening, letting life rush in and touch me there, even though that place is incredibly tender. I’ve discovered over time that the rush of life into the tender place where we are broken is the beginning of resilience.” It is also the beginning of an exceptional writer.

And it is just this relentless courage to write from our broken places that makes a writer stand out from the crowded writer’s circle. Those books, articles, poems and memoirs that stop you in your tracks and make you want to read one sentence, one page over and over again are not always about the writers talent to craft words. It is usually that they have taken a candle and allowed themselves to go deep into their own stories, feel their wounds, compile their learning and relive the pain. The very definition of courage for an artist.  They illuminate all of their own truth right there on the page for everyone to read. To write from these places assures the writer that they are listening to the most powerful muse: Themselves. This level of honesty and raw writing is a challenge for many writers. But without it, we skim over life on the page, we water down truth to something that mirrors our culture at a superficial level and do not allow for the mystery of our own lives and our broken hearts to lead the way for us as writers. When we can, each of us will feel the palpable difference in what words we craft, the depth of the stories we chose to tell and we find that once the plunge into the crack of our own hearts has occurred, we become the bravest writers possible.

sylvia plath

 

 

 

30 Books to Read by 30

 

books

Some books are best read at a certain age. Even the novels and memoirs you might consider timeless — Toni Morrison’s The Bluest Eye or Joan Didion’sThe Year of Magical Thinking — can serve a special purpose if consumed during a particular phase in your life. That particular phase is, of course, your 20s.

The much celebrated, sometimes maligned, decade is an undeniably impressionable one. You’ve happily exited your teens, slowly freeing yourself of the weighty angst you carried throughout high school. You might have one foot in college and the other in a career, even if you’re well beyond graduation, nestled comfortably in a new job — maybe even a relationship. But you’re probably not settled — financially, emotionally, spiritually, artistically. You’re aching for a philosophy, for a template for adulthood; anything that will anchor your constantly evolving life to solid ground.

Cue the 30 books you should read before you turn 30! From Alice Munro to Ralph Ellison, these are the books that are best read in your 20s, when you’re restless and hungry for new ideas. Whether you’re just starting the decade or about to leave it, you’ve still got time to put a dent in this literary bucket list. Enjoy:

1. Lives of Girls and Women, Alice Munro

At long last, Munro’s short stories have been given their due acknowledgment as some of the best crafted by a living writer. Her characters are humble, witty, relatable; her tales read like conversations with an old, self-aware friend. Her novel, too, is among the best coming-of-age stories. Following young Del Jordan on adolescent adventures with her Encyclopedia-selling mother and her best friend Naomi, the interwoven tales are set in a small town, but will remind almost any reader of their own first encounters with isolation, lust and ambition. -Maddie Crum

munro

2. To the Lighthouse, Virginia Woolf

In this hauntingly elegiac book, Woolf evokes the painful inevitability of time’s passage. The Ramsays are enjoying a summer on the Isle of Skye; the children, husband and guests are all effortlessly entertained by the bewitching Mrs. Ramsay. Time passes, and we revisit the house, but it’s empty and left open to the elements. Losses have been suffered that could not have been foreseen in the idyllic days documented in the first section. To the Lighthouse captures the agony of loss contained in growing up, and reminds us all, hopefully, to be grateful for the blessings we may often overlook when we’re feeling young and invincible. -Claire Fallon

lightouse

3. The Year of Magical Thinking, Joan Didion

Didion’s memoir begins when, one evening, just before dinner, her husband unexpectedly suffers a heart attack and dies. What follows is an honest and impassioned story of the author’s first year without him, from the fallacious thoughts saying he’ll return, to the small daily rituals that will never be the same. Grief is not often talked about in detail, but this book captures its essence. -Priscilla Frank

did

4. In Persuasion Nation, George Saunders

Saunders packages together satire and sci-fi so adeptly, in short and digestible spurts, approaching everything from contagion to commercialism. And he doesn’t shy away from the horrific future he seems to feel is just a stone’s throw from our own era. It’s a dose of unreality everyone under 30 (and over, for that matter) should experience. -Katherine Brooks

saunders

5. Ulysses, James Joyce

This hefty, heady masterpiece about a single day in Dublin revolutionized the modernist literary scene. Read it to ruminate on perception, to relate to the father-searching angst of young artist Stephen Dedalus, or just to remember how much you experience in 24 hours. Investing in a companion book (or college course) would not go amiss. -Colton Valentine

ulysses

6. The Corrections, Jonathan Franzen

Ah, the catastrophic voyage from youth to adulthood. Nobody seems to capture it as accurately, if sarcastically, as Franzen. Three siblings each attempt to navigate the rough waters beyond their hometown, where things aren’t so stable lately, either. Egotistical middle kid Chip has dismayingly been barred from academia; career-driven Denise is caught up in affair (or two); seemingly stable Gary has been feeling drearier than his pristine home will have you believe. At the very least, The Corrections is a smart, funny break from your own quarter-life or midlife crisis. -Maddie Crum

corrections

7. Middlemarch, George Eliot

Eliot’s great gift as a novelist was her breadth of empathy, which stretched wide enough to cover spoiled society brats and humble farmers alike. In Middlemarch, we see the emotional education of a varied cast of young people — naively idealistic Dorothea, selfish Rosamond, ambitious Dr. Lydgate, goodhearted rake Fred Vincy, and more — as they take the first steps toward shaping the rest of their lives. Eliot deftly impresses on readers the need for personal maturation, and the possible consequences of making poor choices early in life, but all with a warm understanding that acts as a balm to those of us still struggling toward adulthood. -Claire Fallon

eliot

8. The Sabbath, AJ Heschel

Heschel’s compact gem explores the history and significance of the Jewish tradition of Shabbat. Yet even for the non-religious reader, the book offers a gripping and timely meditation on the holiness of time, as relevant as ever in today’s space-dominated world. Whether or not you’re practicing or Jewish at all, this book will show the immense import of a day of rest. -Priscilla Frank

sabbath

9. A Little Life, Hanya Yanagihara

On the surface, Yanagihara’s prose follows four friends fresh out of university, fitted with romanticized character arcs that intersect and detach in familiar, post-collegiate ways. But beyond the glamour of making it to — and flourishing within — the fantasy world that is Manhattan, the author picks away at our ability to understand grief and depression, challenging the reader to be more and more empathetic. And your 20s is a better time than any to hone the oft-overlooked trait of empathy. (Bonus: The books is physically hefty at over 700 pages, but ravenously readable.) -Katherine Brooks

life

10. The Bluest Eye, Toni Morrison

A wake-up call for any young adult on how race and gender burrow deeply into (adolescent) psychology. The novel’s treatment of endemic prejudice is frighteningly applicable to 2015, and it hones your ability to pick apart the ways that prejudice manifests in our supposedly pure sense of beauty. At the same time, Morrison manages to coat even the most appalling actions in impossibility gorgeous words. Her style is purple prose done to perfection. -Colton Valentine

41

11. My Brilliant Friend, Elena Ferrante

The first in a mysterious Italian author’s series about the intertwined lives of two female friends, this novel not only brings to life the pleasures and difficulties of intimacy, but also the stubborn nature of fate. As narrator Elena and her childhood comrade Lila attempt to escape the violent, patriarchal strictures of Neapolitan life through education and romance respectively, they learn that doing so would require much more than objective success. -Maddie Crum

elena

12. White Teeth, Zadie Smith

White Teeth crosses generations, following two war buddies, Archie Jones and Samad Iqbal, and the cultural struggles faced by them and their families in a rapidly changing England. Jones’ biracial, brilliant daughter and Iqbal’s rebellious sons form close friendships and blossom in different strengths, but their paths to adulthood are strewn with pitfalls — like a profound longing for acceptance that any young person, and any immigrant, can likely relate to. Adolescence is awkward for most of us — even girls, so often presented as nubile and lovely in art — and Smith takes the fumbling insecurity, physical self-consciousness and shifting identity and unflinchingly lays it all on the page. -Claire Fallon

whiteteeth

13. I Love Dick, Chris Kraus

I Love Dick is part diary, part theory, part fiction, part autobiography, part confession, part manifesto. Kraus’ story begins when she and her husband embark on the strange, erotic exercise of sending love letters to the man Kraus wants desperately to sleep with. Kraus’ book urges women to be exposed, paradoxical, desirous, even destructive — anything but quiet. -Priscilla Frank

dick

14. Kurt Vonnegut: Letters, ed. Dan Wakefield

Reading a compilation of letters so specific and intimate, spanning decades of one person’s life, gives a 20-something (or me, at least) a sense of the passing of time. Vonnegut’s collected correspondence offers readers a glimpse of the rougher sides of his experience as a professional writer; the balancing game of maintaining relationships with loved ones and friends, colleagues and critics. Most importantly, it proves in one way or another that real life, the stuff of nonfiction, propels forward, even after the most unmanageable moments of anguish. -Katherine Brooks

kurt

15. The Symposium, Plato

A gorgeous examination of beauty, love, and education told in a series of speeches (“encomia”) by Greeks who become increasingly intoxicated as the night goes on. It’s both a dose of idealism and a reminder to never take anyone, even Plato, too seriously. Recommendation: read in one Starbucks sitting, then walk outside and prepare for transcendence. You might just enter the world of forms. -Colton Valentine

plato

16. Dept. of Speculation, Jenny Offill

On its face, Offill’s slim novel is a sparse reflection on infidelity — the forces that bring people together, and the forces that wedge them apart. But the author’s magical command of language infuses her story with scientific metaphors, lyrical observations about what it is to be human, and hilarious anecdotes about yoga pants. -Maddie Crum

offill

17. Invisible Man, Ralph Ellison

Every now and then, you’ll read a book that will pick up your worldview and shake it like a Boggle board, leaving everything in a somewhat different position that before. Invisible Man is one of those books. And it’s great to shake up your worldview as soon as possible rather than go through your life playing the same letters. (Right?) Invisible Man excavates the psychological damage inflicted by racism, as well as the economic and physical toll, as its increasingly bitter narrator endures countless betrayals and indignities both in his native South and in Harlem, where he ultimately moves. The unseen trauma festers into a rage that saturates his every fiber, leaving us questioning the structures of our society and the hidden causes of seemingly inexplicable pain. -Claire Fallon

ralph

18. Americanah, Chimamanda Ngozi Adichie

Americanah is a love story, following two teenagers in Nigeria as they grow up and leave their country of origin. But more importantly, it’s a sharp and raw portrait of contemporary race relations, depicting just how different an experience it is to be African in America and to be an African-American. Adichie’s hilarious, sparkling prose make her characters so true to life you’ll learn big lessons about relationships and gender dynamics without even trying. -Priscilla Frank

americanah

19. Everything I Never Told You, Celeste Ng

In the moment, Ng’s book is a thriller, one that tells the story of a high-school girl’s abrupt death amidst the rumor mill of a 1970s-era college town in Ohio. The story lingers as a familial portrait, though, one that reflects on the roles our parents, siblings and children reluctantly play in order to keep the nuclear unit afloat — and the impact of the secrets we all keep from each other. While the novel is just over 300 pages, it packs a punch, spanning the early murmurs of feminism as well as the racial biases of 20th-century White America. Overall, it’s a stunning glimpse into the generation that preceded Millennials. -Katherine Brooks

everything

20. Midnight’s Children, Salman Rushdie

“To understand just one life you have to swallow the world,” says protagonist Saleem Sinai. The novel charts a group of children endowed with magical powers who were born just before midnight on the eve of India and Pakistan’s division. Its scope is massive — reaching through generations and decades of political intrigue — but it focuses the telling of history in the tragedy of individual lives. Rushdie’s novel is an exceptional introduction to postcolonial writing. It asks us why we tell stories the way we do, and then proposes a some fantastical alternatives. Be prepared to swallow its world. -Colton Valentine

salman

21. The Sense of an Ending, Julian Barnes

Barnes’s Booker-winning novel is a short, emotionally demanding read about nostalgia, and how we process and make sense of our wending memories. Middle-aged protagonist Tony has allowed himself to become comfortable with his life as a cordial divorced man, until an unexpected letter forces him to rethink his friendships of yore, especially his connection with the intellectually serious Adrian Finn. In doing so, Tony — and Barnes — sheds light on the relative nature of time, and how we determine what we value most. -Maddie Crum

barnes

22. Housekeeping, Marilynne Robinson

Every reading list should have some Robinson on it. The pre-30 years are a particularly apt time to read Housekeeping, her first novel and the only one not set in Gilead, Iowa. The tale is narrated by Ruthie, a young girl who, along with her sister Lucille, is left with an itinerant aunt after their mother takes her own life. An aura of the uncanny hovers over the lives of the threesome, as their aunt struggles to stay in town to care for the girls despite her wanderlust and obvious disconnect from society. Housekeeping makes vivid a sense of displacement and identity confusion that will cut right to your soul. -Claire Fallon

house

23. Delta of Venus, Anais Nin

Nin’s collection of short erotica is one of the first from a female perspective. They were originally written for a private collector, who directed Nin to leave out the poetic language and focus on the sex. However, Nin’s evocative voice sparkles throughout in the bewitching and nasty tales touching on themes from masculinity to incest. -Priscilla Frank

nin

24. Lesabéndio: An Asteroid Novel, Paul Scheerbart

Written in 1913, Lesabéndio is equal parts philosophy and science fiction that mines an eternal debate: what is more valuable, construction in the name of science or creation in the name of art? For those pondering a professional future beyond their humanities educations, Scheerbart weighs the importance of technical discovery, aesthetic progress, and collaboration between artists and scientists. Bonus: Lesabéndio is one of the most original alien characters out there. -Katherine Brooks

lesa

25. On the Genealogy of Morality, Friedrich Nietzsche

Perhaps the most polarizing philosopher on record, Nietzsche outlines a controversial ethical theory that will leave you well-equipped to spar with pseudo-intellectuals. His writings inspired a great deal of 20th-century thought — and a lot of late-night dorm conversations. So even if you hate him, it’s worth working through his ideas to articulate why. Spoiler: it’s actually far more complicated than “God is dead” nihilism. -Colton Valentine

niet

26. Leaving the Atocha Station, Ben Lerner

Lerner, most recently of 10:04 fame, forayed into novel-writing from poem-crafting (much to the delight of story lovers!) with Leaving the Atocha Station. Narrator Adam is a poet living in Spain on a fellowship, but more than writing he spends his time wandering around museums, smoking, and pursuing women. Comically self-effacing, Adam is restless youth personified. Aware of his flaws and shortcomings but unable to correct them, he instead invites the reader to witness his wanderings and musings firsthand and unfiltered. Lerner manages to make a potentially self-indulgent story a delicate portrayal of youthful idealism. -Maddie Crum

lerner

27. Persuasion, Jane Austen

If you get to 30 and haven’t read any Austen… well, for shame. One of the creators of the modern novel, Austen isn’t just historically important; she’s acutely observant, laugh-out-loud funny, and full of timeless truths. Any of her major novels would be valuable reading, but don’t miss Persuasion. Her final completed novel, it lacks some of the vibrant hilarity of her earlier hits but makes up for it with its hopeful spirit. It’s a quiet story of youthful impressionability, living with regret, and finding second chances, full of wisdom for those of us suffering life’s first knocks and looking back on our first big mistakes. -Claire Fallon

persuasion

28. The Painted Word, Tom Wolfe

If you hate modern art, you will love this book. Even if you love modern art, you’ll probably love it. Wolfe’s irreverent takedown of art-world bullshit will make you feel so much better about your lukewarm feelings for Damien Hirst. Even if you disagree with Wolfe’s overall cranky message, it’s the best way to learn a lot about art while also laughing very hard. -Priscilla Frank

wolfe

29. Girls to the Front, Sara Marcus

Music nerds, assemble. No one should leave their 20s without understanding the impact of riot grrrls on contemporary culture, be it art, music, or feminism in general. Read this book, listen to every band mentioned, and relish in the DIY, “Rebel Girl” ethos of Kathleen Hanna and her ilk. -Katherine Brooks

girls

30. Waiting for Godot, Samuel Beckett

A stark tragicomedy featuring two characters that wait and wait and wait some more. Language and relationships break down, hope fades, and we’re left wondering whether Godot is a mere symbol for the absence of modern spiritual salvation. Beckett may not offer much hope for your 20-something uncertainty, but at least his work reminds you that the rest of the world is also waiting for something miraculous to happen. -Colton Valentine

beckett

Tips for Writers on How to Price Their Work: Social Media

money from sky

How to charge for something you contribute as a writer is always a bit of a question for writers starting out as freelancers.  I had someone write me today about Social Media writing and how to charge for everything from Landing Pages to Blog Posts.  This is a great article that cuts to the chase, by a site called The Content Factory.  You will find their website at the end of the article.

I will make it my business to find the best answers out there for ghostwriters, freelancers, article writer to children’s book writers since there is no need to reinvent the wheel when so many great sites are up and running to help answer these questions.  This article helps those wanting to HIRE a writer and how to price their projects.

Next time I will talk about ghostwriting a novel or a screenplay.

The Content Factory On Writing for Social Media:

Judging by the popularity of our blog post about how much social media marketing costs, people are very interested in how much agencies and freelancers charge to manage social media. In fact, that post is currently ranking #1 in Google’s search engine results pages (SERPs) for a variety of keywords associated with that phrase. So, we decided to write a post about how much professional web content writing costs. This pricing guide has been updated for 2014, and will tell you how much it costs to outsource landing pages, blog posts, press releases and other web content – both for our agency and in general. We did quite a bit of research, so you won’t have to!

Side note: if you just want to know about The Content Factory’s web content rates,click here to review our generic proposal that outlines everything we do and how much it all costs. PR, social media marketing and content marketing is also included in our larger packages.

There are many different types of web content writing, each with different price points. Most of our web content writing services involve one of the following:

  • US_Dollar_banknotesLanding pages — Involves writing content like you see on our home, about and services pages. They should have distinct calls to action, include the SEO keywords you’re trying to target and be somewhere in the range of 250-450 words long (depending on the design of the site). The purpose of landing pages is to convert browsers to buyers, and having amazing content can make a huge difference in your conversion rates. Poorly written content can seriously affect your sales. Landing pages are the most difficult to write out of all the web content, which is why they’re so expensive.
  • SEO blog posts — SEO blog posts (also known as SEO articles) are one of the easiest ways to increase your website traffic. They drive SEO, fuel social media marketing campaigns and are a good way to introduce people to your brand. Blogs give people a reason to visit your website, and once readers are there they tend to click around a little. In a directly indirect way, blogs drive sales.
  • Mini blog posts — These are the same as regular blog posts, only e-mailed to the client as a Word file. Most of our clients have us post the posts directly to their websites (we include relevant tags/categorization, social bookmarking and other extras), which saves them time and costs them more money. Choosing the mini blog post option takes the client a little more time, but saves them some cash. Toe-may-toe, toe-mah-toe.
  • Linkbait articles — These are like standard SEO blog posts, only twice the length and hyped up on awesome. Designed to go viral, linkbait articles tend to be provocative in one way or another. There’s a huge amount of effort and talent involved in writing linkbait articles, but the traffic payoff is often worth the per-word rate.

So, how much does all this web content writing cost? It’s hard to say, because most companies don’t advertise their prices. Here’s what we were able to find out, though:

How much do landing pages cost?

Landing page content is where you want to drop your money, since it acts as your website’s silent salesman. If your web content is coming off like a sweaty and desperate used car salesman, it’s not going to convert and your sales are going to suffer. Who cares if you’re getting a ton of traffic if none of it is converting into actual sales? With that said, how many Benjamins should you expect to throw at your website copy?

This is one instance where it’s difficult to tell what companies really charge for landing pages. For example, at The Content Factory, we only write landing page copy. We don’t develop or design websites — instead, we specialize in writing the words that go on the pages and outsource the design aspect to one of our agency partners who (surprise!) specializes only in designing amazing and functional websites. Many web design businesses roll the cost of the content writing into their design fees, and then scratch together the content themselves. This is why so many websites have such crappy landing page copy.

There was a really interesting forum discussion about it, though — and some professional landing page writers quoted $1,500-$25,000 per page of content.

Now, I’m not going to argue that there isn’t a ton of time involved with creating landing pages that convert. But $3,000-$4,000 per page still seems excessive. When you consider that you’re looking at five or more pages per website, the actual cost of content comes to $15,000-$20,000about the cost of a new compact car.

Here’s the argument these and other people use to justify such expensive fees: if you pay more for content, you’ll get a better conversion rate and the extra sales will make up for the obscene per-piece rate. That may hold true for a luxury car dealership, plastic surgeon’s office or home remodeling company, but only because they make so much money on each transaction — and the truth of the matter is that most businesses don’t. The majority of the people who come to us for web content writing services make less than $500 profit on each sale, or are fresh startups that don’t have that kind of capital. For them, that argument just doesn’t work (especially not in the short-term).

At The Content Factory, we bill for landing pages by the word — $1 per, with a project minimum of $750. On rare cases it may cost slightly more, depending on the complexity of the subject and research involved. Our landing pages are usually around 250-500 words and most clients need five pages of content written, which means thatthe average 5-7 page website content project costs between $1,500 and $2,000, including all edits.

For that price, you get pretty sweet copy — the copy on our site features a certain tone that we find preferable, but when we write for clients we do so with their preferred tone. We’ve written content for large law firms, real estate agents, adult e-tail sites, startups and everything in between. Everyone wants something a little different, and we can modify our writing style to deliver exactly what the client wants.

How much do SEO blogs cost?

For our regular SEO blog posts, we charge between $80 and $750 each, depending on the length and how many you want (we give bulk discounts). If you want a 2,000+ word in-depth article that features interviews from industry experts and thought leaders, it’s going to be on the higher end of the spectrum. Our rates include posting the content to the your website, using proper tags/categories, formatting, etc. If we have access to your analytics, we’ll even target our topics based on the popularity of past posts. If you’re looking to save some money and know how to publish the blogs yourself, we’ll e-mail the Word docs and let you take care of the posting and promotion. We call these “mini blogs” and charge $60 per. Plus, we give bulk discounts for orders of 10 or more.

Another thing that isn’t really outlined is the most important: content strategy. Before you can execute a successful content marketing plan, you need to know:

  • Everything about your target audience
  • Which keywords to target, to target the target audience (is that enough targeting?)
  • How difficult the keywords will be to rank for
  • Which keywords your site currently ranking for
  • Which keywords the competition is ranking for
  • Which keywords are more likely to convert
  • If your site needs any tweaks on the back-end for better optimization (we useSEOsiteCheckup – it’s free, fast and VERY easy to understand, even if you know nothing about SEO)

This all takes quite a bit of time, knowledge and experience – along with a dash of A/B testing. It’s unclear if strategy is included in these rates, but at TCF we complete comprehensive keyword research and competitive analysis for $1500. This also includes coming up with a content strategy to target keywords, while also appealing to your target audience in a way that will get the keywords searchers to convert into paying clients or customers. It’s something we’ve done with great success for our website, and we’ve helped clients achieve similar goals.

How much do linkbait articles cost?

Linkbait blog posts take much more time and talent to write than a standard blog post, although some of our posts turn out to be linkbait anyway (we can’t help it, sometimes our writers submit incredible work). The whole point of writing linkbait articles is to get as many sites to link back to you as possible, which boils down to getting more site traffic.

Linkbait takes a lot of time to write and even more time to edit — but it won’t cost you as much as a new Honda Civic. We weren’t really able to find too many  prices for linkbait articles, which I’m guessing is an indication that other content writing companies aren’t as hip and with it as we are. Christopher Angus, alleged SEO expert (he has a very nice haircut and a black and white headshot, which makes me trust him immediately), seems to think they cost $2,000 each.

Our linkbait costs around $500 each. Do we guarantee that each one will get you hundreds of backlinks? No…but nobody else can, either.

Other writing services:

There are a couple of other writing assignments that we get in on a regular basis:

  • Press releases — A professional press release writer knows how to format the damn thing correctly, which is the hardest part. Well, at least the second hardest part, since coming up with a catchy headline isn’t as easy as you’d think. Press releases should be written from a semi-objective viewpoint, so that journalists can copy/paste it into their articles and blogs.
  • E-mail newsletters — A good e-mail newsletter writer knows how to create a subject title that boosts open rates. Once the readers are in, it’s up to the writer to hold their attention and get them to click through to the website (or some other action). Great e-mail newsletters are hard to come by, which is why so many end up in the spam folder.

There are all kinds of BS prices listed online for e-mail newsletter and press release writing. You can find somebody on Craigslist to write either for less than $15, or you could pay $2,500 with a fancy online PR agency. We charge a flat rate of $1500 per press release, which includes writing, editing, distribution and promotion.

www.contentfac.com

 

The End of Books?

books on the street

The End of Books
By ROBERT COOVER, NYTimes, 1992

“In the real world nowadays, that is to say, in the world of video transmissions, cellular phones, fax machines, computer networks, and in particular out in the humming digitalized precincts of avant-garde computer hackers, cyberpunks and hyperspace freaks, you will often hear it said that the print medium is a doomed and outdated technology, a mere curiosity of bygone days destined soon to be consigned forever to those dusty unattended museums we now call libraries. Indeed, the very proliferation of books and other print-based media, so prevalent in this forest-harvesting, paper-wasting age, is held to be a sign of its feverish moribundity, the last futile gasp of a once vital form before it finally passes away forever, dead as God.

Which would mean of course that the novel, too, as we know it, has come to its end. Not that those announcing its demise are grieving. For all its passing charm, the traditional novel, which took center stage at the same time that industrial mercantile democracies arose — and which Hegel called “the epic of the middle-class world” — is perceived by its would-be executioners as the virulent carrier of the patriarchal, colonial, canonical, proprietary, hierarchical and authoritarian values of a past that is no longer with us.” Published in the New York Times 1992

You might think that this article above was written recently but look again. The debate over books becoming obsolete began when my daughters were seven years old and the computer had just become a household option.

Now, 23 years after this article was written by Mr. Coover, much of what he says is true, but what is even truer is that the function of the book, the memoir, the novel and the poetry collection has been given new delivery systems and in small sound bites to fit our changing brains and lifestyles. As with the web series which is rapidly replacing the movie, texting that is replacing most of our oral tradition (like calling and having a long chat with your mother on Mother’s Day), E-Cards replacing that Hallmark cry your eyes card with a personal signature from your loved one, who may have taken the time to compose a poem or say something personal, now we let technology speak for us.
There is something very specific about a physical book and the story it contains. Books are like a treasure chest full of secrets as you move  from one page to another and even the font can be a thing of beauty. A book is something that is irreplaceable. There is a bit of magic in perusing Barnes and Nobel, even if most of the books are geared to romantically starved women and coming of age teens who cannot get enough vampire literature. The dimensionality of a physical book, the texture, the smell of the pages, the graphics, turning pages until the book slumps down on your chest before the night light is out, is brain food that technology cannot replace. Brain Food!

Much like writing with a pen or pencil verses typing on a computer, our brain needs proprioceptive input to fully function and to retain what we are reading or writing. Sensory data is necessary for our imaginative centers of the brain to light up. When we type on a computer there is minimal sensory data and we can simply zone out and skim life. As a result, our attention span withers and is not only shortened but so is retention and general interest: enter the need for the “soundbite. With texting, three-min videos, web series, and even Kindle, being fully engaged in writing or reading a book or story is reduced significantly.

Another perfect example is the sand box.  Or should I say the absence of the proverbial sand box.  It used to be that the sand box was a canvas for the imagination.  Tunnels and towns, wet-scaped mountains, Tonka Trucks and little plastic figures made stories unfold and engaged the body the mind and the spirit.  Building and creating was the mission of the sand box.  Now we have video games.  Enough said.

A story is interactive, and a book should be a relationship you are having for several hundred pages. When did you last have a 500 page barn burner and not even get out of your Jammies or comb your hair all day? Please don’t say Fifty Shades of Grey!

The advent of the television series in the 1950’s, whether it was a half hour sitcom or a one hour crime drama like Dragnet is how we have become accustomed to a story one a piece at a time. Most of the time we are cooking, eating or texting all the while the story is unfolding on the TV. What we miss, what we are not giving ourselves by sitting with a real book, a well written and imaginative story, is priceless. But more than that it is essential for health. No longer indulging in the pricelessness of reading a book, finding that perfect story at the bookstore, and savoring our own imagination is part of why there is so much illness in our country. We fail to take downtime, to focus our creative energy, the have sensory input by writing with a pen or by turning pages. We fail to really read with our whole being and allow our imagination to take us into…the depths of ourselves.

We have replaced this essential relationship between reader and author with a hurried technological life that in fact may be more efficient and more can in fact get done in a day but we have traded a kind of neuro-stimulation of our brains, our eye hand connection, our imagination and creative centers for….expediency.
That is a costly trade since our body depends on all the brain firing that goes on when we are fully engaged. Not only fully engaged with ourselves, our book, our writing project, our characters but with each other and not our phones or Xbox. It is time to rethink how in fact technology is dumbing us down and freezing our brain from our own limitless passion and imagination.